The Notes
AI, automation and the craft of selling
Field notes from building an AI-native marketing and sales function: what we built, what worked, and what I'd quietly never do again.
Latest · AI Marketing · 7 min read
The AI-Native Growth Team: how three marketers now do the work of ten
What changed when we stopped buying more tools and started building our own agents, and the three rules that kept it from becoming chaos.
Read the note →The AI-Native Growth Team
How three marketers now do the work of ten, and the rules that keep it sane.
Read →I replaced our spreadsheets with a CRM built in Claude Code
Why a small team doesn't need an enterprise CRM, and what to build first.
Read →Strategy trackers: turn every campaign into a learning loop
The simplest system I know for making a marketing team smarter every week.
Read →AI in B2B sales: from account research to cross-sell signals
Where AI helps a seller, where it quietly hurts, and the opportunity most teams miss.
Read →Selling software to manufacturers in the AI era
What OEM buyers actually want, and why the expo floor still matters.
Read →Performance marketing after AI: what still needs a human
The algorithms got better at bidding. Here's where your judgement now matters more.
Read →