A marketer who learned to sell, and a seller who learned to build.

Seven years of turning attention into pipeline and pipeline into revenue, across B2B and B2C, enterprise IT, manufacturing, automotive, logistics and e-commerce. Somewhere along the way, I started building the tools as well.

I started where plenty of marketers do: inside ad accounts, running Google and Meta campaigns for an e-commerce brand that sold custom print merchandise. Nothing builds character quite like a ROAS report on a Monday morning. Agency life came next. I managed growth for dealerships of leading car brands, a global consumer-tech brand and an enterprise IT media network, and learned to stop reporting what happened and start working out why.

Then I led digital strategy for a Canadian trucking company and launched its tech venture, FRE8, from a blank page. Since March 2022 I've been in the Founder's Office at Intellinet Systems, enterprise software that digitises the vehicle and product lifecycle for OEMs. I own Growth & GTM there: marketing, pre-sales and, since 2024, sales too. The accounts I've helped win include some of India's leading automotive, two-wheeler and industrial manufacturers.

Along the way I became a builder. I lead a small marketing team and build the AI agents, CRM and strategy trackers that let it punch well above its headcount. This site is where I write down what works, what doesn't, and what I'd quietly never do again.